Hollyoaks is a British soap opera that airs on Channel 4, every weekday at 6.30pm. The characters and plotlines revolve around the lives of teenagers and students as well as their families, covering various life issues (with specific things such as stealing, drug abuse and crime) and the characters’ relationships with other people. Due to the age range of the characters in the show, I believe that the target audience mostly consists of teenagers and young adults, including students. This is because the audience will be able to relate to the lives of the characters in the show, making them able to connect on an emotional level and become interested in the storylines and continue watching. The NRS social grades that I think would apply to the target audience are E and D, as most of the audience will be students who don’t work.
Research on this will benefit the development of our soap opera pieces as it will assist us in working out our own target audience, as well as specific target audiences of existing soaps.
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